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James Horton
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101	A Note: Gradgrind PR James L. Horton Thomas Gradgrind was the merchant-pedagogue in Charles Dickens’s novel Hard Times who believed all knowledge is “Facts! Facts! Facts!” Much of PR is presented in that light – Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2009-12-19 11:15:37 Literature Cognition Press release Fact Epistemology Hard Times Gradgrind Public relations
102	When Good Deeds Go Bad James L. Horton On April 28, 2004, three stories appeared on the front page of The Wall Street Journal that raised an issue for public relations practitioners. The issue? Organizations can fulfill Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-06-03 04:49:51 Marketing Intellectual property law Reputation Reputation management Sociology Public relations Public good Copyright Fannie Mae Business Information Data
103	Old Made New James L. Horton There are professors of classical rhetoric, but not many PR practitioners I know who consciously use classical rhetoric. It’s a forgotten craft, or at least a craft I have forgotten, if I e Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2004-12-20 20:27:26 Rhetoric Sacramento River Geography of California Critical thinking Narratology
104	A Walk in the Cloud: Broadband Computing And Communications James L. Horton Chances are that you use Cloud Computing. If you use online photo storage or Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2008-05-01 04:29:30 Utility computing Cloud storage Google Chrome OS Cloud collaboration Rackspace Cloud Cloud computing Centralized computing Computing
105	New Phone: A Fictional Case James L. Horton Paul dreaded this meeting. Marketing had called an all-hands conference to plan for the new smart phone launch. Paul had developed a 23-row matrix of features, functions and be Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2011-09-17 09:45:47 Singles Stan Marsh Stan
106	IPv6 James L. Horton Why write about a technology that most PR practitioners may not see fully implemented before they retire? That’s a good question but the technology in question is IPv6, the next generation of the i Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2007-06-22 04:29:58 IPv6 IP address IPv4 Network address translation IPv4 address exhaustion IPv6 deployment Network architecture Internet Protocol Internet
107	Facebook James L. Horton Should your company have a Facebook page? Do you have a choice? Facebook started as a way for college friends to get to know each other, but it departed academia a while ago. Many well known and Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2009-09-05 10:13:40 Web 2.0 Social information processing Facebook Social media Blog hosting services Like button ITunes Ping Facebook features Criticism of Facebook Software World Wide Web Computing
108	Monitoring – A Fictional Case James L. Horton Robert manages the US monitoring program of Bordwell Motors Corp. He uses a service that scours newspapers, magazines, TV, radio, blogs, forums, web sites, Twitter and Face Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2011-09-25 12:28:14 Minivans Transport Private transport Land transport
109	First Thoughts On Google+ and PR James L. Horton A friend invited me to join Google+ (https://plus.google.com/) in its beta stage. My first impression was that social medium is cleaner in design than Facebook but also em Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2011-07-28 19:39:52 Software Blog hosting services Photo sharing Social information processing Social media Google+ Google Facebook Gmail World Wide Web Computing Web 2.0
110	The Fortune 100 and the Use of Twitter James L. Horton In 2007, when Twitter was little more than a year old, I wrote a paper that predicted its potential use. That paper is here -- http://www.onlinepr.com/Holding/Twitte Add to Reading List Source URL: www.online-pr.com Language: English - Date: 2011-01-28 20:34:28 Technology Real-time web Text messaging Websites Twitter usage World Wide Web Twitter Social media

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